Welcome to the blogging training course from the top-rated, longest running media training provider.
92% of companies who blog multiple times per day have acquired a customer from their blog, according to the latest industry research.
Blogs are the central, hub of most social marketing efforts because they provide marketers with a chance to convert traffic into transactions. Blogs are a practical way for companies to publish text, photos and video. When they’re integrated into corporate websites, they improve search engine visibility and can even be used to power entire websites.
Learn key concepts and techniques to help you get started blogging for business.
What Will I Learn?
- Anatomy of a blog
- How to select the right blogging platform for you
- Comment moderation policies and best practices
- Using blogs for online newsrooms
- Building corporate sites on WordPress
- How to use Blogger
- How to use Tumblr
- How to use WordPress
- Case studies from Monsanto, the US Dept. of Defense, Toyota, UCLA and others
- And much, much more